What is your favorite chocolate, Commerce Magazine reader? For chocolate fans it's M & M's chocolate to be their favorite. With its soft chocolate structure and added with almonds, pretzels, dark chocolate, and other unique fillings, M & M chocolate has conquered the world with its own brand.
Did you know M & M's chocolate history? The fact is quite surprising, that this round-shaped chocolate is an innovation since World War II? With the slogan, "Melts in your mouth, not in your hand", it is inspired by soldiers carrying chocolates placed on hands in the summer but not melted.
For years the brand of chocolate has remained strong in the market. How does this chocolate become very popular from generation to generation? What is the interesting story behind the unknown chocolate-making history?
# 1-Initial History
In 1911, Frank C. Mars founded the company Mars Incorporated, a small company producing candy in the city of Newark, New Jersey. In addition to candies, the company also produces chocolate-based foods.
Mars began thinking about planning when retiring to hand over company management to his son Forrest Mars. Forrest Mars is sent overseas to learn about business management.
While outside this country, Forrest Mars looks British soldiers eating small candy-shaped chocolates. She was surprised to find that the chocolate was not melted when placed on the hands of the summer. Its small size like pills also facilitates the chocolate to be stored in the pocket.
The chocolate is Smarties chocolate. The main competitor of M & M chocolate. The fact is that the idea of producing M & M chocolate is not Frank's original idea, but instead of the Smarties idea!
# 2- Find a Partner
Forrest Mars returned to the United States and filed a patent for the production of chocolates coated with special layers like Smarties.
He began to issue his own views and disagreed with the way his father manages the business at the company. Frank takes on business partners Bruce Murrie to develop his business with new ideas and stay ahead.
Bruce Murrie is not a shameless person. Just like Frank, Bruce is the son of another well-known chocolate designer named Hershey's. Bruce is also like Frank, he does not agree with his father's business way so he feels Frank is the best person to work with.
# 3- The origin of the M & M brand
They both started looking for a name that was easy to remember. To promote this chocolate, they need a brand new, fresher and easy to remember. Originally, they used the name Mars & Murrie, the combined result of both Frank Mars and Bruce Murrie's final names before they were shortened to M & M only until harini. Shorter name and easy to remember.
In fact, the combination of these two young men is a very special collaboration. If Frank has a patent form of chocolate coated on its exterior, Bruce has a patent for producing the best chocolate as he is the Hershey's chocolate heir.
# 4-The conflict between Frank Mars and Bruce Murrie
When the beginning of this famous brand everything looks perfect. M & M sales continue to rise as they have partnered with US forces to supply every army in the battlefield with M & M chocolate supplies.
It's not easy to manage a large company. When M & M companies grow bigger, Bruce and Frank are often inadequate in making decisions.
Because of the conflict between the two, Bruce decided to quit the company and regained its share of $ 1 million.
With Bruce's decision to get out of the M & M company, Bruce also decided not to use Hershey's chocolate instead of using his own company's chocolate.
Ever since the increase in popularity in the 1950s, the recipe for M & M chocolate has not changed much since then. However, many new flavors have been issued to cater to customer demand.
